#ChoosePT campaign continues to impact doctors of physical therapy and the health care profession at large
In a recent DPT blog, we spoke of the opioid epidemic that continues to surge through the country — claiming the lives of 165,000+ U.S. citizens since 1999 — and the stand the American Physical Therapy Association (APTA) has taken in their national #ChoosePT campaign, encouraging people to choose physical therapy as a safe, effective alternative to opioids for pain management.
In September APTA took the #ChoosePT campaign one step further by releasing a PSA video, helping spread the message across all platforms, from television to online to radio.
The PSA came just in time for National Physical Therapy Month — A month that provides “an annual opportunity to recognize and celebrate the transformative power of physical therapy,” explains APTA President Sharon Dunn, PT, DPT. “But this year’s event carries a special importance.”
“America is in the midst of a devastating opioid epidemic, and physical therapy has been identified as part of the solution by the Centers for Disease Control and Prevention (CDC) and the US Surgeon General,” Dunn continues. “APTA’s #ChoosePT campaign has already reached millions with a vital and empowering message.”
Since the launch of the #ChoosePT campaign in June, MoveForwardPT.com, a product of APTA, has seen an increase in over 400 thousand visitors to their site to learn about Physical Therapy as a healthy alternative to pain medications.
“The #ChoosePT campaign is an outstanding example of what we can do as a profession and as an association when we work together with a shared goal,” explained Dunn. “Solving the epidemic won’t happen overnight, and we can’t do it alone, but I’m proud of the way we’ve embraced our role as a safe alternative to opioids for long-term pain management. Americans need less pain, more movement, and better health, and that’s what physical therapists offer.”
From PSAs to billboard ads in Times Square and word of mouth, the #ChoosePT message has spread like wildfire and has had effects on the decisions of health care professionals as they consider the most effective ways to treat pain in patients.
The Cleveland Clinic for example, recently ranked the number two hospital in the nation, has created a pilot program for patients with chronic pain in which prescribing opioids will still be considered, however, not as the starting point. “Instead, the program will rely more heavily on physical therapy and mental health therapy, both backed by evidence for the safe long-term management of pain,” a Move Forward PT article explained.
This National Physical Therapy Month, and each month that follows, Alvernia Doctor of Physical Therapy students can celebrate the transformative role physical therapy has played and continues to play in the health care industry. In the midst of a great epidemic, more and more patients and providers are becoming aware of PT as the safe and effective alternative for managing pain — #ChoosePT.
View APTA’s new #ChoosePT PSA below.
Effective November 12, 2014, Alvernia University has been granted Candidate for Accreditation status by the Commission on Accreditation in Physical Therapy Education (1111 North Fairfax Street, Alexandria, VA, 22314; phone: 703-706-3245; email: email@example.com). Candidacy is not an accreditation status nor does it assure eventual accreditation. Candidate for Accreditation is a pre-accreditation status of affiliation with the Commission on Accreditation in Physical Therapy Education that indicates the program is progressing toward accreditation.